A Trusted Global Tire Supplier for Every Journey.
15 Years of Tire Expertise, Connecting Global Markets with Reliable Tire Solutions.
ORNATE TIRE CO., LTD launched its tire export business in 2010, specializing in TBR, PCR, and OTR tire categories. The company currently has three owned brands and two agency brands. In expanding its tire business, it leverages China's rich tire product resources to build a stable and sustainable sales network and channels through various means such as overseas exhibitions, social media, and on-site visits. Through years of dedicated efforts, the company has achieved continuous growth in sales revenue and profits. Additionally, it has established close cooperative relationships with dozens of agency customers across multiple overseas regions. It efficiently and professionally assists these agency customers in serving their end-market clients and has put in place mechanisms and methods for quickly resolving market issues, laying a solid foundation for future long-term cooperation. Looking ahead, the company will continue to increase its investment in overseas markets, particularly focusing on the research and development of new products and tire patterns. At the same time, it will pay more attention to new marketing approaches in the agency market and will continue to invest more funds and materials. We firmly believe that with concerted efforts from manufacturers and agents, the company will continue to progress and develop!
OUR ADVANTAGES
WHY CHOOSE ORNATE
15+ Years Tire Industry Experience
With over 15 years of experience in the tire industry, we have built deep expertise in product sourcing, quality control, international trade and customer service.
Complete Tire Product Range
Our product portfolio covers PCR, TBR, OTR, BIAS, DRIFT tires and more, providing diverse solutions for passenger cars, trucks, off-road vehicles and specialty applications.
Trusted Brand & Agency Experience
With 10 years of sole-agent experience for internationally recognized brands, we have developed strong expertise in brand management, product selection and market support.
Stable Global Supply Chain
Supported by an advanced supply chain management system and extensive Chinese tire manufacturing resources, we provide stable supply, competitive pricing and efficient order fulfillment.
Quality-Focused R&D
Our professional R&D and quality management capabilities help us continuously optimize products and maintain consistent quality across different markets and applications.
One-Stop Tire Solutions
From product selection and sourcing to logistics, marketing and after-sales service, we provide integrated tire solutions tailored to the needs of distributors and partners.
FACTORY
Supply And Transportation
Tire Transportation
Outdoor stotage
Quality inspection line
Production warehouse
Tire molding equipment
Indoor warehouse
TBR vulcanization equipment
PCR vulcanization equipment
DEVELOPMENT HISTORY
DEVELOPMENT HISTORY
2010—2015
Founding and Foundation-Building Stage
The period from 2010 to 2015 marked the startup and foundational phase for ORNATE. Starting from scratch, the company gradually assembled its initial business teams and successfully established two proprietary brands. During this stage, ORNATE actively explored a development path suited to its own circumstances and the market environment; through continuous experimentation and adjustment across areas such as team building, brand cultivation, business models, and market expansion, the company accumulated valuable experience and laid a solid foundation for future growth.
2016—2021
Rapid growth stage
The period from 2016 to 2021 marked a crucial phase of rapid growth and strategic transformation for ORNATE. While continuing to operate its own brands, the company proactively adapted to market shifts and steadily transitioned into the mid-to-high-end product segment. Through the optimization of its product portfolio, enhancement of brand value, and intensified market expansion, the company achieved positive results in the mid-to-high-end market, realizing significant growth in business scale and overall competitiveness.
2022 to present
Phase of steady, deep cultivation
Since 2022, ORNATE has focused on steady operations and the deep cultivation of its distribution channels. Prioritizing the quality of growth and long-term value, the company has continuously strengthened channel development, customer service, and market operations. Through ongoing refinement, ORNATE has built a sales team characterized by high professionalism and strong sales capabilities, dedicated to serving mid-to-high-end clients. Thanks to its reliable products and services, the company has earned widespread recognition and support from partners across the supply chain, fostering a landscape of collaborative success and sustainable growth.
TEAM ACTIVITIES
TEAM ACTIVITIES